A deeper look at the thinking, process, and craft behind recent projects — from motion and brand systems to editorial illustration.
Where playful branding meets a promo that pounces.
A short, playful promo film built around the existing Pounce City Market brand — translating its visual language into motion. Every frame leans into the brand's character-driven personality, using rhythm, color, and type to turn a simple promotional spot into something people actually want to watch to the end.
Translating complex science into animations anyone can follow.
A series of educational videos for clients in the neuroscience space — distilling dense, technical concepts into visual stories that are easy to understand and genuinely engaging. The work has earned consistent praise from research partners, educators, and communications teams for making complicated material feel intuitive and human.
Turning a standard auto promo into something worth watching.
A motion-driven take on automotive promotion — swapping the usual polished-product formula for something livelier. Kinetic typography, stylized transitions, and character-led scenes reshape a routine promo into a piece with rhythm, humor, and personality, proving that product storytelling doesn't have to feel templated.
Little animated gifts that make people feel genuinely seen.
A series of animated social birthday cards created for Congruent — each one designed around the individual employee. By capturing their hobbies, quirks, and personality, every card becomes a one-of-a-kind mini story featuring a mimic character built in their likeness. The result is a simple internal tradition that turns a scroll-past "Happy Birthday" into something warm, personal, and quietly celebrated.
Small-scale stories with festival-stage reach.
A collection of independent short films — modest in budget but ambitious in craft — that have traveled the international festival circuit and earned recognition from juries across multiple countries. Each project pairs personal storytelling with deliberate visual direction, proving that scale isn't what makes a film resonate; intention is.
A curated record of festival results, including winner, nominee, finalist, semi-finalist, quarter-finalist, honorable mention, and official selection recognition.
More case studies coming soon.
